Assistant Chair of Marketing & Associate Professor

Bio

Research
Paul’s research expertise is in digital marketing, specifically social media marketing, and spans the marketing and information systems fields. He has published his research in over 40 international journal articles and books, and presented it at over 30 international conferences. Specific current areas of research, using content analysis of big data, are customer engagement, customer relationship management (CRM), influencer marketing, misinformation, polarisation, and conservation.

Teaching
Paul’s teaching focus is also on digital marketing, where he has delivered and coordinated undergraduate, postgraduate, and executive courses in the UK, France, Australia, and the UAE. At ZU, he teaches Digital Marketing and Introduction to Marketing at undergraduate level.

Service
At ZU, Paul is Assistant Chair of the Marketing Department in the College of Business. He was previously Acting Head of the Marketing Department at The University Western Australia.More broadly, Paul is a member of the Australia and New Zealand Marketing Academy (ANZMAC) executive committee, serving as Vice President and responsible for their digital marketing. He is an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. He has also been a PhD examiner for a range of Australian, New Zealand, and European universities. Paul consults with industry on social media marketing, and engage regularly with the media on issues around digital marketing.

Office

Dubai Academic City, B Wing, L2-041

Phone:

+971 4 402 1545

Email:

Teaching Areas

Digital marketing, Introduction to marketing, Strategic marketing

Research and Professional Activities

Digital marketing, social media marketing, customer engagement, customer relationship management (CRM), relationship marketing, political marketing, small business marketing

LinkedIn             linkedin.com/in/paulharrigan 

Twitter                @drpaulharrigan             

Google Scholar    goo.gl/ss6A1C

ORCID                 orcid.org/0000-0003-2419-3153