Brainstorm for the best keywords for your Business research topic or idea:
Use keywords or use subject terms found in library catalogs and databases.
It is very helpful, for Business students, to search by:
|
- Business terms: Keywords could include -
accounting, auditing, banks and banking, banking law, business, economics, entrepreneurship, finance, investment analysis, management or marketing (to name a few)
- Company names: For example - Emirates Airlines, e-Bay, or Microsoft. If you are looking for annual report information of companies, you could also search for the 'Ticker symbol', or search by 'Industry' or 'Industry sector'.
- Statistics: For example - 'Statistical Yearbook of the UAE 2005', or 'Economic Surveys'. Keywords could include statistics, annual statistics, and specific dates or business sectors or subjects that you would like to research. You could start with the 'Statistical Resources' listed in the Business pages of the Library Web site.
- Region: Middle East, United States, Asia, etc
- Career focus: manager, human resource manager, small business, banker, marketing manager, etc.
|
 |
|
|
Use standard search techniques (remember Module 2 of InfOasis?) to use keywords effectively in catalogs, databases and search engines: |
- Boolean logic: (marketing OR selling) will search for items containing either words
- Truncation: market* will search for market, markets, marketing, marketed etc.
- Phrase searching: "population statistics " or "strategic management" or "market surveys" will search for the words next to each other, as a phrase, and give you a much more specific search result
|
|